Profile
I am a CRM and RevOps consultant with leadership responsibility. I have been working with HubSpot since 2022, along with migrations and integrations involving Salesforce, Microsoft Dynamics, Zoho and SAP. Many of my projects are in regulated industries: Swiss banking, energy, insurance, pharma and medical technology. Since 2026, I have been leading a team at Thorit GmbH with budget and revenue responsibility. Alongside this, I run my own consultancy, Schier-Mehr.
I started out in nursing, working in emergency care, anaesthesia and intensive care. E-commerce and CRM came next. That is why I know what work looks like on the other side of the system – which helps me especially in pharma and medical technology.
Experience
01/2026 – present
Team Lead Managed Services
Thorit GmbH, Sindelfingen
Leading the CRM consulting squad and the managed services team with budget and revenue responsibility; solution architecture on large-scale projects.
09/2023 – present
Owner (part-time)
Schier-Mehr, Gernsbach
CRM and RevOps consulting for small and medium-sized businesses, from potential analysis to implementation.
- Go-to-market strategies for new products
- Strategic workshops on ROI optimisation
- RevOps potential analyses aimed at breaking down data silos between departments
- Leading web design and online shop design projects in a partner network
02/2024 – 12/2025
HubSpot Specialist / Consultant / Growth Manager
BEE Digital Growth AG
CRM implementations with interdisciplinary teams, including in Swiss banking and the energy sector; internal data protection officer.
- Digital project manager for CRM implementation projects
- AI-driven outreach campaigns for new customer acquisition
- Lead generation campaigns for SaaS and employer branding
- Lead-to-client journeys for B2B and B2B2C
- Complex custom reporting
01/2023 – 01/2024
HubSpot Consultant
TRIALTA GmbH
HubSpot implementations, marketing automation and lead-to-client processes.
- Supporting change management within client organisations
- Lead-to-client processes based on existing business processes
- Segmentation and lead nurturing campaigns
05/2022 – 01/2023
HubSpot Marketer (Inbound Marketing)
Webs Germany GmbH
Inbound marketing, lead nurturing automation and HubSpot onboarding.
- Adapting inbound concepts to client needs
- Onboarding training for Marketing Hub, Sales Hub and Service Hub
02/2021 – 05/2022
Online Marketing Manager
Hamelinbrands, Gronau (Leine)
Building and managing a new e-commerce channel on Shopify.
07/2017 – 07/2018
Student Research Assistant
DZHW (German Centre for Higher Education Research and Science Studies), Hannover
Analysis of empirical survey data using Stata and Excel.
Previously: State-certified registered nurse in emergency care, anaesthesia and intensive care in Berlin and Hannover.
Sankt Gertrauden-Krankenhaus Berlin · Hannover Medical School (MHH)
Education
08/2018 – 01/2021
Vocational training in e-commerce (Kaufmann im E-Commerce, IHK)
Delticom AG, Berufsbildende Schule Handel Hannover
07/2017 – 07/2018
Teacher training studies in biology and German
Leibniz University Hannover (not completed)
04/2011 – 03/2014
State-certified registered nurse (state examination)
Wannseeschulen Berlin
2010
Abitur (German university entrance qualification)
Fichtenberg-Oberschule Berlin
Certifications
A selection. The full list is on LinkedIn.
HubSpot Academy
- Solutions Partner
- Implementation for Partners
- Platform Consulting
- Data Integrations
- Salesforce Integration
- Service Hub Software
- Frictionless Sales
- Email Marketing
- SEO
- HubSpot Trainer
- AI Essentials for Partners
- Breeze Essentials Partner Badge
AI & compliance
- Anthropic – Building with the Claude API, Model Context Protocol, Agent Skills
- EU AI Act Compliance Masterclass
- GDPR essentials (DSGVO kompakt)
Other
- Google Ads Search
- Bloomreach Engagement Crash Course
- Delivering Client Success
Areas of expertise
CRM transformation & solution architecture
From gathering requirements in the discovery workshop and defining the target architecture to rolling the system out to the team.
Migration & integration
Moves from Salesforce, Microsoft Dynamics, Zoho and SAP, plus integrations with Business Central and Shopify.
Process analysis & BPMN 2.0
Documenting business processes, modelling them in BPMN and translating them cleanly into the CRM.
Revenue operations & automation
Lead-to-client processes, customer journeys and reporting across marketing, sales and service.
AI & agentic workflows
API and AI-based extensions for HubSpot, including agentic workflows with internal and external language models.
Regulated industries & data protection
I build data residency and compliance into the architecture from the start, drawing on my experience as an internal data protection officer.